Content Lead Role Purpose
We require a Content Design Lead who will operate under the guidance of the internal Content Strategist, focusing on:

• Leading a comprehensive audit of existing site content to surface gaps, strengths, and improvement opportunities.

• Co-developing foundational content standards and a web-specific content playbook to ensure consistency, scalability, and compliance with evolved brand and tone.

• Shaping message hierarchies, governance frameworks, and editorial workflows across multiple channels.

• Guiding teams and vendors to translate complex topics into clear, accessible, and engaging digital journeys.

• Supporting DVF (Design, Voice, Function) testing cycles to validate content quality, usability, and resonance with diverse audiences.

Key Responsibilities

• Deliver a cohesive, actionable content strategy tailored for digital experiences—web, app, email, chat—aligned with brand vision and Tone Language Guide.

• Architect content flows and pillars to support both customer journeys and business goals (e.g., sales, servicing).

• Establish and maintain editorial calendars, workflows, and governance documentation, ensuring efficient production, review, and updating of content.

• Lead workshops, give creative and editorial direction, and champion best-practice UX writing, accessibility, and inclusive language principles.

• Collaborate closely with Product Designers, UX/UI, Brand, Tech, and African market teams to embed strategic content into design delivery and localisation.

• Monitor and optimise content performance using analytics and research insights, applying iterative improvements as needed.

Key Deliverables

• Comprehensive content audit report with actionable insights.

• Web content playbook defining content standards, tone, and workflows.

• Message frameworks and copywriting guidelines for priority customer journeys.

• Governance model and blueprint for content workflow and approvals.

• DVF testing results and recommendations.

• Weekly progress updates and final handover collating all documentation and standards.

Required Expertise

• 8+ years’ experience in digital content leadership (copywriting, UX writing, content strategy) for large, multi-channel brands—preferably financial services or fintech.

• Track record in developing digital content frameworks, governance, and scalable standards.

• Deep understanding of UX writing, content design for web/app, SEO, information architecture, and digital accessibility.

• Experience leading content quality uplift in Agile and Design Thinking settings, with strong stakeholder influencing skills.

• Familiarity with advanced CMS (ContentStack, Adobe Experience Manager, Contentful), Figma, Miro, Jira.

• Strong analytical mindset to leverage data for content optimisation; cultural intelligence to adapt messaging across African markets.

Success Indicators

• Clearly measurable improvement in content quality, customer engagement, and trust.

• Consistent voice and brand attributes across all digital customer journeys.

• Positive feedback from stakeholders and end users.

• Increased adoption of new content standards and playbooks business-wide.